AI-Enhanced Scenario Planning & Message Testing
01. Challenge
To help a leading sovereign wealth fund proactively manage narrative risk, we developed a custom AI-enabled workflow to test the real-world impact of key messages across diverse audience personas and high-stakes scenarios.
Traditionally, communications teams rely on intuition and experience to predict message reception. We replaced that with an evidence-led approach, blending behavioral science, AI and media intelligence to simulate how critical messages would land and where they might backfire.
We tested two campaign themes against three carefully constructed media personas, including cynical domestic audiences and international business press. Messages were also evaluated under hypothetical scenarios such as geopolitical tension, greenwashing accusations and data breaches.
02. Services
The system produced detailed outputs, including:
- Persona-specific reaction predictions, surfacing tone sensitivity, transparency expectations and latent skepticism
- AI-generated headlines, simulating how media might realistically frame each message
- A/B testing of message variants, showing how small shifts altered perception
- Scenario-based resilience insights, flagging reputational blind spots and opportunities to pre-empt misinterpretation
03. Solution & Impact
Our work has allowed the client to move beyond gut feel, validating communications strategies with real data, aligning stakeholders and equipping teams with scenario-ready narratives tailored to each audience.
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