Audience
Segmentation &
Behavioral
Intelligence
Behavioral insights, market signals and proprietary data reveal how audiences think, feel and act—individually and within the cultural communities that shape them—enabling precise targeting, clear communication and lasting brand resonance.
Behavioral insights, market signals and proprietary data reveal how audiences think, feel and act—individually and within the cultural communities that shape them—enabling precise targeting, clear communication and lasting brand resonance.
From segments to social ecosystems
We go beyond demographics—mapping the communities your audiences inhabit.
By blending survey insights, Acxiom data, social listening and media signals, we surface shared values, behaviors and motivations that define how influence travels within and across groups.
We also trace how these communities move, shift and decide, pinpointing what drives awareness, trust an action—insights that help teams deliver messaging that feels native, not intrusive, reduces friction and maximizes relevance.
Insights that drive connection—not just reach
AI powered message testing
I/O helped a leading sovereign wealth fund manage risk, through rapid AI-enabled messaging for high-stakes scenarios.
View projectPredictive research to strengthen market leadership
We developed an AI-powered scoring framework to benchmark this treatment’s position in oncology, revealing insights to protect market share and drive category growth.
View projectA love letter to London
In the wake of the pandemic, I/O helped the GLA to reignite public enthusiasm for their city and reconnect with local culture.
View projectExplore more success stories from Weber Shandwick
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Ridhi Malhotra Global Intelligence & Analytics Lead 
Elizabeth Gladwin Intelligence & Analytics Lead, EMEA 
Katya Sotiris Head of Data Solutions Get in touch
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