Risks & Issues
Prediction

A predictive framework that connects signals across search, news, policy, culture and consumer behavior to spot disruption early—enabling brands and organizations to stay ahead of risks, issues and competitive shifts with speed and precision.

Risks & Issues Prediction second presentation image

From noise to foresight

We ingest and analyze data across sources—news cycles, search trends, social platforms, legislative activity—to surface emerging risk patterns and capture context others miss through a continuously evolving signal library.

Not all risks are equal

We tailor our risk analysis by audience and issue—whether it’s regulatory exposure, cultural backlash, misinformation or operational missteps—by aligning risks to stakeholder sensitivities (e.g. consumers, policymakers, investors) and helping brands prioritize what matters most.

Real-time monitoring and predictive dashboards flag potential flashpoints before they escalate—paired with historical case libraries and media simulations to pressure test scenarios and prepare responses.

Featured work

Sovereign Wealth Fund

AI powered message testing

I/O helped a leading sovereign wealth fund manage risk, through rapid AI-enabled messaging for high-stakes scenarios.

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Novartis

Predictive research to strengthen market leadership

We developed an AI-powered scoring framework to benchmark this treatment’s position in oncology, revealing insights to protect market share and drive category growth.

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GLA