Influencer &
Media Network
Mapping

Influence is a network, not a list. Map the real ecosystems of influence surrounding a brand, category or issue, using network science, behavioral data and media analysis to reveal who the audience listens to and why—enabling engagement with the right voices, not just the loudest ones.

Influencer & Media Network Mapping second presentation image

Find the nodes that move the narrative

We use social graphing, citation mapping and engagement analytics to pinpoint high-impact individuals, journalists, creators and platforms—surfacing both obvious and overlooked influencers with real pull, not just reach.

Match the messenger to the mindset

We don’t just ask who has influence—we ask: influence over whom? Our analysis ensures the influencers and outlets you activate are trusted within the specific communities you're trying to reach—grounding strategy in cultural fit, not guesswork.

We deliver audience-aligned influencer strategies, media targeting plans and relationship maps built for activation. Whether the goal is earned amplification, third-party validation or issue alignment, we help brands plug into the networks that drive outcomes.

Featured work

Sovereign Wealth Fund

AI powered message testing

I/O helped a leading sovereign wealth fund manage risk, through rapid AI-enabled messaging for high-stakes scenarios.

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Novartis

Predictive research to strengthen market leadership

We developed an AI-powered scoring framework to benchmark this treatment’s position in oncology, revealing insights to protect market share and drive category growth.

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GLA