Impact Modeling

Prove what works—and what’s worth doing next. Advanced modeling frameworks connect brand activity to outcomes—revealing the true impact of communications, marketing and media investments, whether the goal is justifying budget, optimizing strategy or aligning with business objectives.

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See the full performance picture

We move beyond vanity KPIs to identify what’s really driving results. By integrating media exposure, brand health, audience behavior and business data, we isolate the contribution of each tactic—clarifying which efforts generate value, and which don’t.

Built for your objectives, not someone else’s

We don’t force-fit standard models. Instead, we co-develop measurement architectures tailored to your strategy—across campaign, brand, reputation and corporate comms initiatives. Every model is made to drive real-world decisions, not just reports.

From campaign forecasting to budget allocation scenarios, we help teams simulate outcomes and choose the path with the highest return.

Built for your objectives, not someone else’s

Featured work

Sovereign Wealth Fund

AI powered message testing

I/O helped a leading sovereign wealth fund manage risk, through rapid AI-enabled messaging for high-stakes scenarios.

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Novartis

Predictive research to strengthen market leadership

We developed an AI-powered scoring framework to benchmark this treatment’s position in oncology, revealing insights to protect market share and drive category growth.

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GLA