HealthCare.gov
A brand-building moment
01. Challenge
More than 48 Million Americans were living without health insurance, a statistic Weber I/O and HealthCare.gov have been working to reduce through year-round media campaigns covering Open Enrollment, Special Enrollment and Medicaid Unwinding time-periods.
02. Services
- Media Planning & Buying (Traditional & Digital)
- Performance Marketing
- Visualization & Dashboards
03. Solution & Impact
Through meticulous market and audience research, as well as strategic innovation, Weber I/O executed highly engaging omni-channel paid media campaigns built to drive Americans to HealthCare.gov, where they can enroll in affordable health insurance. These campaigns have resulted in continuous annual success, with the “uninsured American” statistic having nearly halved to ~25 Million by 2024.
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