Happy Place gets app of the day (twice)
01. Challenge
Make breathwork, meditation and mindfulness accessible to anyone, anywhere using app technology.
02. Services
Weber I/O created the Happy Place experience, an beautifully branded feature-rich app. Because it had to host a wide range of content—from breathwork exercises to podcasts to movement videos and recipes—our agile process let us iterate quickly and make sure every asset fit seamlessly. The result is a serene, smooth-flowing experience that leaves users feeling centered and refreshed.
03. Solution & Impact
Beyond its polished interface and intuitive user journeys, Happy Place also needed to generate revenue for Universal. We embedded subtle prompts and seamless upgrade paths that guided users to premium content, turning a wellness app into a high-performing commerce channel.
To celebrate launch, founder Fearne Cotton introduced the self-care app with a nature-themed event crowned by a bespoke green flower wall—an eye-catching centerpiece that amplified buzz across social feeds.
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A world technology first, using AI to place the audience in the ad and grow fame for Qatar Airways.
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