Organizational empowerment through Gen AI

A global consumer electronics giant recognized the transformative potential of AI but needed a strategic roadmap to optimize its use within the marketing and communications function. Their goal was clear: to boost efficiency, elevate content and enhance overall experiences through seamless Generative AI integration.

We assembled a team of data, comms, tech and change management experts to deploy our proven "Discover, Define, Design, Deliver" model which ensures a holistic and impactful AI strategy:

• Discover (Understand Status): Conduct a comprehensive audit of the organization’s existing AI tools and use cases.
• Define (Advance Thinking): Deep-dive into company and user needs to identify gaps and opportunities for AI integration.
• Design (Meet Team Needs): Craft technical and employee engagement solutions tailored to its specific environment.
• Deliver (Encourage & Empower): Implement a behavioral science-backed approach to drive adoption and ensure long-term success.

This resulted in a meticulously crafted AI strategy, packed with in-depth analysis, key focus areas and a clear implementation roadmap. To guarantee widespread adoption, we delivered a change management strategy, user-friendly playbook grounded in behavioral science principles, and a five-module learning and inspiration program showcasing AI best practices.